A New Sweet Home Alabama

Doug Jones campaign picture

I woke this morning to the fantastic news that Doug Jones won the Senate race in Alabama. It was a comfortable win, too—enough of a margin to preclude a voter recount.

The fact that the Republican candidate Roy Moore was a piece of garbage has less to do with Jones winning than his campaign’s and the NAACP’s outreach program during the election. Al Giordano created a Twitter thread listing all of the actions both took, and they were significant. Democrats coming up for election in 2018: pay attention.

The end result of this effort was outstanding. From the Washington Post exit polls, Jones captured the vast majority of the black vote, and enough of the white vote to win. Among the blacks, he captured over 97% of the black women’s vote—proving once again that black women are the most significant demographic for Democratic voters.

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